7 Keys to Success on Facebook


Success thumb up sign is made of various single words. Isolated on white.


1.  Search for the conversation:  You should always be initiating or seeking out quality conversations on Facebook. What good is the world’s #1 social networking site if you’re not being social?  Remember your network can have a major impact on your net worth.

2.  Start paying attention to your friend requests:  Numbers are important on social media, but only if those people have some sort of interest in your brand or what you have to say. Check people out before you add them to your network.  Take a few seconds to look at their wall and see what their about.  Do you have anything in common?  Do you want them in your news feed?

3.  Don’t hide your personality:  Way too often people assume that adding a little personality to your social networking sites is unprofessional. However, I believe if you infuse personality into your online marketing efforts you’ll be more productive because you’ll actually be having fun.

4.  Remember it’s not always about you:  Ask more questions of your followers.  Observe their comments and compare them to your current strategies.  Social media is a great tool for gathering new market information and an even better tool for customer service.

5.  Never pay for Facebook “likes”:  If you’re going to pay for anything on Facebook then I suggest you pay to “boost” your own posts. This method of advertising allows you to target a specific audience and you have the comfort of knowing the people you are targeting are real people.  On the other hand,  buying “likes” is simply a scam and a waste of money.  Having “likes” from a bunch of “ghost” accounts may look good to the outside world but it’s bad for business.  They aren’t commenting on your posts or generating any conversation about your brand.  They will never share your content with their friends because they don’t exist.

6.  Start sharing other people’s content:  I know all you care about is promoting your own brand.  However, I believe it is very important for you to be willing to help other people online. Why should you take the time to help other people?  Helping others is a great way to build positive working relationships and an extremely efficient way of creating meaningful opportunities for yourself.

“You can have everything in life you want, if you will just help enough other people get what they want.”

Zig Ziglar

7.  Follow through:  I think the biggest mistake most people make on social networking sites is that they don’t follow-up with people they already know.  Create a list of people that have been influential to the success of your brand.  Reach out to these people on a regular basis and search for ways to take these solid online relationships offline.


“Finding Your Voice”


The most powerful tool we have is our voice. Our voice is so much more than empty words and various sounds. Our true voice is what defines who we are as individuals.

It’s your voice so LISTEN

Way too often people sacrifice their own voice in order to satisfy the needs of the masses. As a result, you blend in just like everyone else and your talents go unnoticed. Slowly you start to lose sight of who you are and eventually your voice goes silent. Start paying attention to the successful people you admire. I guarantee these people have already found their voice and they listen to it on a daily basis.

THINK about yourself for once

I’ll admit finding your voice isn’t always easy. Peer pressure is real and deep down everyone seeks some level of approval from their peers. Let’s be honest, we all want to be liked. However, that want to be liked, is what can keep some of us from finding true happiness. 

Answer these 7 questions and GROW

  1. Who are you?  Do yourself a favor and PLEASE BE HONEST!
  2. What is your passion?
  3. What do the people that know you best say you’re good at?
  4. What comes natural to you?
  5. What type of advice do people come to you for?
  6. What would you say is your expertise?
  7. How would you describe your personality and do you infuse it into your brand?

Remember CHANGE is hard but necessary

If you can answer these questions, you are extremely close to finding your voice and you can start living your life as the person you were always meant to be.   

Peace and Progress


Follow Me on Twitter: @drpatterson2





Why Quality is better than Quantity on Social Media


Why Quality is better than Quantity on Social Media”

By Dexter Patterson





When I first jumped onto social media platforms like Facebook and Twitter the only thing I was worried about were the numbers. In my mind, the numbers would instantly produce results and boy was I wrong! I would add people to my networks constantly but I had no idea if they even had a genuine interest in my brand. I just wanted to build my online resume and I thought that authority came with Facebook friends and Twitter followers. Over time, I started to realize that I rarely engaged with any of these new people on my networks. On a business level, this was very discouraging. You hope that you can grow your brand via social media and for some reason I wasn’t seeing the results I expected. I also noticed that my personal online experience took a sudden turn for the worse. I had nothing in common with these new people I was adding to my networks and I started to pay the consequences. Their tweets were annoying and don’t get me started with the daily soap opera that takes place on my Facebook news feed. I was so worried about numbers that I forgot to be what I would call, a “choosy social media marketer.” I was polluting the quality of my own target audience.


 8 Tips on how to be a “choosy social media marketer”


  1. First of all, you should never pay for Facebook likes or Twitter followers. No matter how hard you try, you will never be able to escape the work. It may make your ego feel good or look cool to other people, but remember those fake followers will never be of any real value to you. Trust me I have been fooled myself!!

  2. Make sure that the people you let into your network actually make you or your brand better. You could easily add 1,000 random people to your Facebook account but you will have much more success if you target just a 100. When I say target, I mean you have to do a little research on these people. Read their bio and see if you have anything in common. Check out their latest posts and see if they seem worthy of your time. Why is time so important? Time is money!

  3. Let your unique perspective on life shine bright on your social networks. Remember authenticity will always attract more quality people to your brand. It will also start to attract people that share your perspective and that is great for business.

  4. Never be to good to learn from others. Pay attention to how they interact with their target audience. What’s working for them? What would you change? How could you do things better? Apply your own creativity to existing methods of success and your going to see progress.

  5. Actually reach out to the people that like your status or re-tweet your content. Pay attention to the people that are already showing your brand support. Save their contact info and try adding them to your email list. Follow up with them once and awhile with a personal thank you and exclusive offer. Take advantage of their support but also show them that you appreciate it.

  6. There is nothing wrong with showcasing your successes. If you have accomplished something good share that with people. If someone says something nice about you online share that story. In the end, we are all human beings behind these keyboards so never be afraid to make a human connection. Personal connections are a great way to increase the quality of your following.

  7. Spend time in the same online communities as your target audience. Engage with people and pay attention to the discussions that are going on. Is there any opportunity for you to showcase your brand or showcase your value to someone? If so take advantage of those opportunities and you will start to increase the quality of your following.

  8. Remember social media is alive so you must always remain active and that doesn’t mean telling people what you ate for breakfast, lunch, and dinner everyday. All successful brands post with a purpose. They post things that they know their target audience will find valuable. The people that think about the needs of their target audience are the ones that succeed.